Year 2020, Tags Growth Strategy
Howsy Case Study
Howsy is a business on a mission – to seriously shake up a broken property rental management industry.
Howsy was founded in 2016 and is focused on leveraging software and technology mixed with great people to provide fairly priced, intuitive rental management solutions for both renters and landlords. They have raised a total of 10M in venture capital, backed by some of the biggest VCs out there (such as Skybound Capital) and are on their way to becoming a powerhouse in the property rental space.
Daleth was asked to design and implement a Growth Strategy, enabling them to raise their latest round of venture finance.
Property rental management has been slow to adopt technology to make the lives of renters and landlords far harder than they needed to be.
Enter – Howsy.
Howsy have developed technology and software enabling landlords to better manage their rental properties, and renters to make a rental property a real home. Howsy also has a nationwide team of property experts and maintenance professionals to assist both landlords and renters in the day to day of property maintenance.
For a single, low cost fixed monthly fee paid for by the landlord Howsy provide all the legal documentation to safely rent a property, automatic marketing of properties on Rightmove and Zoopla, inventory management, acceptance of rental and deposit payments, rental insurance products such as Rent Guarantee, simple maintenance reporting and resolution, 24/7 support and so much more.
Our approach with Howsy
Website Performance & User Story Mapping
Organic landscape and missed opportunities
Paid media growth
Lead reactivation / activation
Following this initial research project our approach focussed on the following core areas
Growth strategy alignment with business
Growth Modelling to define strategic opportunities
Implementation of agile growth as a process
Growth channel strategies
CRM Automation Strategy
Organic Growth Strategy
Paid Media Strategy
Let's make something great!
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