Make growth easier, with a robust Competitive Strategy

how to build a competitive strategy abstract image for business growth

What is a Competitive Strategy?  A Competitive Strategy is an explicit decision as to ‘how’ a firm wishes to compete. In essence it is the positioning of a company in relation to its environment with the goal of maximising its capabilities and defending against both competitive forces and any potential competitive retaliation – to increase […]

5 Key Factors for Successful Competitive Analysis

data points from deploying competitive analysis

To state the obvious, a winning competitive strategy positions the company in a competitive position in relation to its competitors. To know ‘where’ your competitors are means you need to be ‘watching’ them all the time. This requires companies to have a formal approach to ‘watching’, aka – Competitive Analysis (or Competitive Intelligence).